Jody: On the race track, Jody Folice is no different than any other race car driver. Once she puts on the helmet, and straps in the car, the only thing that anyone notices is the hard driving, aggressive style of a winner.

But off the track, there is no denying the limitless marketing potential of a competitive, well spoken, attractive female driver. The fast growing female audience base for racing coincides with the growing number of female financial decision makers. A winning woman race car driver can reach and influence female consumers most effectively.

According to and MRI survey conducted in 1995, 80% of all retail purchases are made by women. Women are the principal buyers of 45% of all cars and trucks sold in the US, and women are involved in decision making for 80% of all vehicle purchases.

Jody is one of a small number of women in the sport. She will naturally stand out and be noticed by the fans and the media. Identification is a key to influencing purchasing behavior in any marketing and advertising campaign and Jody's persona is easier for the female consumer to identify with.

NASCAR: NASCAR has also become an invaluable resource for sponsoring companies. In the past decade, NASCAR has become a worldwide leader in sports marketing and promotions. A close association with a NASCAR sanctioned team will lead to a long and fruitful marketing campaign. Click here to view the fan demographics for NASCAR and the Goody's Dash Series.

As of 2000, the cars in the NGDS (NASCAR Goody's Dash Series) enjoy a highly visible status. There are 18 races scheduled in 8 different states. The crown jewel of the schedule is the first race of the season in Daytona during 'Speedweeks'. The NGDS is run as a companion event to several high profile racing series, including, the Winston Cup Series, the IROC Series, and the Busch Grand National Division.

© 2000 Sam Sharpe, The Sharpe Image

Hundreds of thousands of fans, teams and media descend upon Daytona International Speedway for two solid weeks of stock car racing, ending with the Daytona 500. The exposure that can be generated for lesser known teams and companies is unequaled in the racing world.

During the season the NGDS is also paired with the Craftsman Truck Series and the NASCAR Slim Jim All Pro Series at Bristol Motor Speedway. Historically, very popular events.

Media: Jody is well known by the media surrounding the NASCAR racing community. She even has several well known media figures in her References section. She is a very attractive lady and her personality, style and notoriety within the sport can be leveraged to maximize the sponsor's investment.

Television: Some events will be televised on ESPN and Speedvision, while others are spotlighted on local news sports highlights as well as the sports highlight programs on ESPN, TNN, Speedvision and Fox Sports Net. Every year, the series is spotlighted on either NBC or FOX during the broadcast of the Daytona 500.

Newspapers and Publications: Racing specific newspapers, such as National Speed Sport News, and local newspapers and magazines feature full coverage of racing events in their pages. Every mention of the driver will also feature mention of the sponsoring brand or product.

Internet: The popularity of racing directed media broadcast over the internet has increased exponentially over the past few years. The sponsors products and services can be directly associated with the team by including links to their home page. NASCAR also supports the NGDS on their web site NASCAR.com, which is the leading motorsports oriented web site in the world.

Trade Publications: Extend the reach of your sponsorship to the thousands of people that wouldn't normally attend a race by including coverage of your team in trade publications. Let everyone in your industry know about your association with Ms. Folice with articles, photos, and interviews.

Limitless exposure: Your product and company can achieve limitless exposure by being featured on fan shirts and souvenirs. Product logos will adorn every piece of team racing apparel and equipment that goes to the race track. Loyal fans will purchase souvenir shirts. Those will not be worn just on race day. They will be worn for years to come in public places such as grocery stores and shopping malls, providing unequaled longevity to the sponsorship campaign.

Logos and slogans will also be prominently displayed on the racing trailer. These are rolling billboards that will be seen by thousands of people on the way to and from the race track.

In summary, assembling a sponsorship package with Ms. Folice is an extremely cost effective advertising and marketing method with benefits that far outweigh other expensive methods such as print and broadcast media.

Read through the rest of the site to understand how Jody has become a proven winner and how she possesses the drive and dedication that is required to take her sponsor to the top of their market and the sport.

For more sponsorship and team information please go to the Contact page and send us a message.

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