Jody Folice - NASCAR Goody's Dash Series, Sponsors and Demographics

NASCAR Goody's Dash Series

The Series The Cars The Sponsors NASCAR Demographics
The Stars The Schedule

The Sponsors

Goody's Pharmaceuticals, NGK Spark Plugs, Anheuser-Busch, Pontiac Racing, Gatorade, Pro Shocks, Goodyear Tire and Rubber Company, STP Oil Treatments, Moog Chassis Parts, Tilton Engineering, NAPA Filters, Toyota, 76 Racing Gasoline, 76/NASCAR High Performance Motor Oil, NAPA Oil Filters, Victor Reinz

The Demographics

NASCAR fans are a cross section of America - men, women and children from every state, every walk of life and every income group. Last year over six million fans attended NASCAR Winston Cup Races. Across all of its 13 divisions, more than 10.5 million fans attended a NASCAR-sanctions race in 1999.

Audience Age

Audience Gender

Audience Income

38.5% of NASCAR fans over 18 are women.
40.1% have attended college
37.2% earn over $50,000 and 16.8% earn over $75,000 a year
69.8% are ages 18-54

72% buy products because of the NASCAR name.
40% switch to a product if it's a NASCAR sponsor.

In a recent Street & Smith's Sport's Business Journal survey, decision makers at major corporations that invest heavily in sports ranked NASCAR #1 in 18 of 20 sponsorship categories.

Who does a good job or marketing their sport?

Who delivers good business building programs?

Which sport as a strong future?

NASCAR	96.6%	NASCAR	63.6%	NASCAR	95.6%
NFL	86.4%	LPGA Tour	38.5%	NFL	86.5%
NBA	82.4%	Minor League Hockey	38.1%	PGA Tour	82.6%
PGA Tour	72.6%	PGA Tour	38.0%	Olympics (USOC)	66.7%
WNBA	54.5%	NHL	28.9%	Minor League Baseball	65.7%
MLB	54.5%	Minor League Baseball	28.6%	NBA	65.3%
Olympics (IOC)	54.5%	NBA	26.8%	MLB	63.8%
NHL	45.0%	NFL	25.6%	Olympics (IOC)	61.2%
Olympics (USOC)	41.2%	Olympics (USOC)	25.6%	NHL	57.1%
Minor League Baseball	38.8%	MLB	22.1%	LPGA Tour	56.3%

Source: Street & Smith Sports Business Journal September 20-26, 1999 Volume 2 Issue 22

Longest Season Length in Professional Sports

With a season that extends from February to November, NASCAR has a year round sales presence.

Stars and Graduates of the Dash Series

Robert Huffman, Three-time and defending Goody's Dash Series champion.
Michael Waltrip, Current NASCAR Winston Cup Series driver.
Shawna Robinson, First woman to win a NASCAR Touring event.
Davey Allison, Former NASCAR Winston Cup Series driver.
Robert Pressley, Current NASCAR Winston Cup Series driver.
Lyndon Amick, Current NASCAR Busch Series Grand National Division driver.
Hut Stricklin, Current NASCAR Busch Series driver.
Andy Houston, Current NASCAR Craftsman Truck Series driver.
Larry Pearson, Former two-time NASCAR Busch Series champion.

Information courtesy NASCAR

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