NASCAR Goody's Dash Series

The Series   The Cars   The Sponsors   NASCAR Demographics
The Stars    The Schedule

The Sponsors

Goody's Pharmaceuticals, NGK Spark Plugs, Anheuser-Busch, Pontiac Racing, Gatorade, Pro Shocks, Goodyear Tire and Rubber Company, STP Oil Treatments, Moog Chassis Parts, Tilton Engineering, NAPA Filters, Toyota, 76 Racing Gasoline, 76/NASCAR High Performance Motor Oil, NAPA Oil Filters, Victor Reinz

The Demographics

NASCAR fans are a cross section of America - men, women and children from every state, every walk of life and every income group. Last year over six million fans attended NASCAR Winston Cup Races. Across all of its 13 divisions, more than 10.5 million fans attended a NASCAR-sanctions race in 1999.
Audience Age
Audience Gender
Audience Income
                                

38.5% of NASCAR fans over 18 are women.
40.1% have attended college
37.2% earn over $50,000 and 16.8% earn over $75,000 a year
69.8% are ages 18-54

72% buy products because of the NASCAR name.
40% switch to a product if it's a NASCAR sponsor.

In a recent Street & Smith's Sport's Business Journal survey, decision makers at major corporations that invest heavily in sports ranked NASCAR #1 in 18 of 20 sponsorship categories.

Who does a good job or marketing their sport?
Who delivers good business building programs?
Which sport as a strong future?
NASCAR
96.6%
NASCAR
63.6%
NASCAR
95.6%
NFL
86.4%
LPGA Tour
38.5%
NFL
86.5%
NBA
82.4%
Minor League Hockey
38.1%
PGA Tour
82.6%
PGA Tour
72.6%
PGA Tour
38.0%
Olympics (USOC)
66.7%
WNBA
54.5%
NHL
28.9%
Minor League Baseball
65.7%
MLB
54.5%
Minor League Baseball
28.6%
NBA
65.3%
Olympics (IOC)
54.5%
NBA
26.8%
MLB
63.8%
NHL
45.0%
NFL
25.6%
Olympics (IOC)
61.2%
Olympics (USOC)
41.2%
Olympics (USOC)
25.6%
NHL
57.1%
Minor League Baseball
38.8%
MLB
22.1%
LPGA Tour
56.3%

Source: Street & Smith Sports Business Journal September 20-26, 1999 Volume 2 Issue 22

Longest Season Length in Professional Sports

With a season that extends from February to November, NASCAR has a year round sales presence.

 

Stars and Graduates of the Dash Series

Robert Huffman, Three-time and defending Goody's Dash Series champion.
Michael Waltrip
, Current NASCAR Winston Cup Series driver.
Shawna Robinson, First woman to win a NASCAR Touring event.
Davey Allison, Former NASCAR Winston Cup Series driver.
Robert Pressley, Current NASCAR Winston Cup Series driver.
Lyndon Amick, Current NASCAR Busch Series Grand National Division driver.
Hut Stricklin, Current NASCAR Busch Series driver.
Andy Houston, Current NASCAR Craftsman Truck Series driver.
Larry Pearson, Former two-time NASCAR Busch Series champion.

Information courtesy NASCAR

 

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